Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
Expert opinion pieces
Opinion pieces are an effective way to showcase your expertise, beliefs or commitments.
An opinion piece is an article by a respected industry specialist writing under their own name. It is a format where a real person takes a stance on an issue, giving a reasoned opinion for their position.
The article positions the writer as an expert, giving them authority to talk about on the issue and creating confidence among the readership.
How you promote your brand in an opinion piece depends on the target audience and how the article is being shared. Are you using LinkedIn, the press, or a different channel altogether?
Our editorial experts can support you in creating expert opinion pieces by choosing the right angle, deciding on the messages you want to get across and providing supporting evidence, setting the challenges in context and even doing the actual writing. We also have lots of experience in collaborating with the PR agencies used by our customers.
Starting at
par expert opinion pieces
Why?
To showcase expertise, a senior executive or a conviction
To raise your profile on LinkedIn or target media
To create a trusted relationship with your audience.
Tip from our editorial expert:
Opinion pieces are THE way to maintain the LinkedIn accounts of experts or senior managers. They highlight the speaker's convictions, but also their vision, expertise or strategy. The media love these pieces, which also work extremely well on social media.
What we include
Editorial guidance
Dedicated editorial expert- Editorial committee
- Suggestions of angles and structures
Production
- Writer/journalist specialised in your sector
- Review of existing documentation
- Contextual research
- Interview guide and interview
- Editorial origination
- Online editorial calendar
- One language: FR or ENG
- Length: up to 1,000 words
Optional extras
Additional language- Infographics highlighting key elements
- Images (suggestion of 2 HD visuals)
- Urgent delivery
What we promise
A simple system
• Your editorial manager handles content production from start to finish
• You can access your online editorial calendar whenever you want
A quality commitment
• We proactively suggest angles, topics and outside speakers
• SEO: we integrate your appropriate keywords
• We conduct spell checking and ensure that plagiarism and duplicate content are prevented
Reliable and responsive service
• Communication and journalism experts who know your sector and the expectations of your audiences
• Editorial advisors who are only a call away and who will guide you to the solution that best meets your needs
• We will give you an answer within the day; average turnaround time for an in-depth article is five business days
Fair pricing
• A single pricing structure for all customers ensures a fair price for you and for our journalists
• Policy of unlimited back-and-forth conversations: no hidden fees
Request a quote
Our latest articles
Our teams analyse today's broad editorial trends for you.
Ready to Work With Us?
FRAMING WORKSHOP
A framing workshop is organised with the editorial team to discuss topics, spokespersons, activities you want to highlight, and the editorial tone.EDITORIAL COMMITTEE
A monthly editorial committee: each month proposals for themes, angles, speakers and editorial formats consistent with the editorial strategy defined together. You will find all the content offered and the delivery dates on your online editorial calendar.CONTENT PRODUCTION
Content production: a two-person team made up of a journalist specialised in your area and an editorial manager who produces and edits content while ensuring overall consistency. We also send you a monthly or quarterly tracking report so that you monitor content performance and get the best out of your programme.