Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
CREATING CONTENT FOR INDUSTRY
Industry is a vast sector spanning an incredibly diverse array of segments, from agri-food, auto, wood and paper, to plastics, textiles, aerospace, electronics, fossil fuels and construction. Over 20 companies from the sector have already turned to us to handle their communication and content production.
COMMUNICATION CHALLENGES IN THE INDUSTRY SECTOR
Several factors have fuelled an industrial resurgence in France and Europe in recent years.
- The health and energy crises laid bare the importance of industrial sovereignty
- Climate change-related impacts are highlighting the need to manufacture more sustainable goods and services
- Governments have introduced policies to support local industry
This has led to massive reindustrialisation investments in France and Europe and, consequently, increased communication challenges.
1. EDUCATE AUDIENCES TO GROW YOUR REPUTATION
Industrial firms often create products and services that are more technical and complex than those in other sectors. To communicate in a clear and accessible way with your audiences, short-format and visual content, such as motion design pieces, infographics and snack content, may be extremely effective. Use these formats to share educational content that explains the challenges of your sector together with the solutions provided by your company.
Industry has originated many important technological innovations and breakthroughs, from green hydrogen and robotics, to carbon capture and sequestration technologies. Speaking out, through opinion pieces, reports and interviews about the innovations that you are driving forward within your organisation, will help to position you as a trailblazer in your field.
2. SHARE KNOW-HOW AND BUILD AN EMPLOYER BRAND
Industry is hiring, but thousands of positions are going unfilled due to a lack of skilled personnel. The sector often has to contend with preconceived notions and misunderstandings about career prospects.
To stand out from the crowd, communication by industrial firms needs to emphasise the employer brand. Let your employees speak. They are your best ambassadors and ideally placed to talk about your company, culture and values. Get them on your social media channels, website or blog. Video interviews and podcasts are also great options.
Video is a superb way to share your know-how. Take people behind the scenes of your production and manufacturing processes. Put a human face on your company to build trusted relationships with your audiences.
3. SHOWCASE YOUR CSR COMMITMENTS
The industrial sector is in the midst of deep-seated changes. Net zero initiatives are proliferating, reflecting real awareness about the sector’s carbon footprint.
The CSR commitments of your company are a major positive and should be showcased.
Create a dedicated landing page on your website, send a thematic newsletter to customers and investors, and have your CSR report written by an expert team. For this type of content, the key is to always be transparent about your actions and outcomes, to use clear and concise language, and to be consistent between what you say and what you do.
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WHAT ARE YOUR GOALS?
Communication in industry is changing significantly. In a new study, the Content Marketing Institute found that 32% of industrial firms have a structured content marketing strategy. Investing in content marketing is an effective way to anchor your position within your ecosystem and to stand out from your rivals.
By leveraging our expertise in producing content for industry, we help you to meet your goals:
- Build and roll out CSR communication, highlighting your commitments and key initiatives
- Provide short-format, educational content to help audiences better understand your expertise
- Work on your employer brand by recognising your employees, managers and senior executives
OUR SUCCESS STORIES IN YOUR SECTOR
GET SUPPORT FROM OUR INDUSTRY COMMUNICATION EXPERTS
We highlight your accomplishments and iconic projects by regularly involving customers, experts and partners in content.
Our editorial managers have a thorough command of the big issues in the industry sector and work with specialised journalists to provide the right level of detail when dealing with complex questions.
JOURNALISM IN OUR DNA
We produce informative, reliable, properly documented content. A dedicated editorial manager works with you day-to-day, steering content production and suggesting topics, angles, formats and interviewees.
SECTOR EXPERTISE
Our detailed understanding of our customers’ business challenges stems from ongoing inhouse training and our network of specialised and multilingual journalists and writers.
INNOVATIVE FORMATS
Always on the lookout for new developments in media and communication, we offer leading-edge audio, multimedia, editorial and other formats to boost your content strategy and tap into the latest editorial trends.
FAIR, TRANSPARENT PRICING
We believe that the quality of our content and service depend in the long run on transparent pricing for all of our customers and partners. That means charging everyone the same prices – not specific rates for different customers – and paying our writers and journalists fairly.
