Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
CREATING CONTENT FOR THE ENERGY SECTOR
In France’s energy sector includes around 30,000 companies, employs over 176,000 people, and generates an estimated €111.77 billion in revenues. We already serve a number of energy firms, helping them to meet their content-production needs.
COMMUNICATION CHALLENGES IN THE ENERGY SECTOR
1. CONTROL YOUR CSR COMMUNICATION
Science tells us that the energy sector is critical to achieving a global green transition. But when it comes to trust in the sector to hit its goals, energy comes towards the bottom of the rankings.
The lack of confidence stems from what is going on in the news, from stories about oil spills to fracking and plastic pollution, coupled with a sense that global players are not doing enough.
Governments, investors and consumers have become much more aware and engaged on the question of climate change and the need for more sustainable solutions in their daily lives. Media attention on the energy sector has intensified, with a focus on its environmental impact, sustainability practices and social engagement.
As energy strives to find more sustainable and responsible solutions, understanding the dynamics of effective CSR communication is becoming critical for organisations in this sector.
2. GROW YOUR EMPLOYER BRAND
The energy sector faces competition from other fields, including technology and industry, which employ people with skillsets that match their own needs. So how do you make yourself stand out? Work on your employer brand. Turn it into a tool that can differentiate your firm and help you to recruit top talent and future high flyers.
Transparency is the number one component in employer branding strategies. By being open about their activities and HR policy, particularly on equality, diversity and inclusion, firms in the energy sector can improve their reputation and boost the trust of current employees and future job applicants, men and women alike.
3. WORK ON YOUR REPUTATION
Energy companies are at the forefront of the environmental transition and have a real opportunity to lead the conversation. You can explain in concrete terms how long developments in the energy transition could take, how much they will cost and what proportion of investment they will capture.
The energy sector, and particularly the renewables segment, is advancing everyday. Our experts are there to support you by helping your company communicate efficiently about its role in the developments taking place within the sector.
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WHAT ARE YOUR GOALS?
- Produce useful content tailored to your stakeholders, such as investors, clients, or the local community, while staying aligned with the strategic objectives of your company
- Grow your digital and social media presence, concentrating on quality over quantity
- Design training content to upskill your employees on key topics
- Attract new talent and make the sector more appealing to women and recent graduates
- Last but not least, show that you are part of the solution to the challenges of the energy transition
OUR SUCCESS STORIES IN YOUR SECTOR
Get support from our energy-sector communication experts
We produce content for the energy and industry sectors through the prism of key future themes, including the energy transition, the industry of tomorrow, and the customer experience. To tell audiences about how your industries are being transformed and to showcase your innovation strategy, we combine a judicious mix of attractive formats with engaging angles, including reports, interviews, analysis, stories and more.
We regularly involve your customers and partners, creating content that highlights your achievements and banner projects.
Our editorial managers have a thorough command of the big issues in these sectors and work with specialised journalists to provide the right level of detail when dealing with complex questions.
JOURNALISM IN OUR DNA
We produce informative, reliable, properly documented content. A dedicated editorial manager works with you day-to-day, steering content production and suggesting topics, angles, formats and interviewees.
SECTOR EXPERTISE
Our detailed understanding of our customers’ business challenges stems from ongoing inhouse training and our network of specialised and multilingual journalists and writers.
INNOVATIVE FORMATS
Always on the lookout for new developments in media and communication, we offer leading-edge audio, multimedia, editorial and other formats to boost your content strategy and tap into the latest editorial trends.
FAIR, TRANSPARENT PRICING
We believe that the quality of our content and service depend in the long run on transparent pricing for all of our customers and partners. That means charging everyone the same prices – not specific rates for different customers – and paying our writers and journalists fairly.
