Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
CREATING CONTENT FOR THE REAL ESTATE SECTOR
We produce expert content for the real estate sector, serving property managers, developers, appraisers, investors and more. We help real estate professionals to raise their profile and communicate better with their network.
COMMUNICATION CHALLENGES IN THE REAL ESTATE SECTOR
Many countries are in the throes of a housing crisis that is affecting all areas of the industry. The real estate sector, which is already fiercely competitive, needs to show resilience to cope with the situation. As tourism can testify, in times of crisis, it’s important to refocus on your values and keep communicating. Working on your corporate communication is a way to get your voice heard and lay the groundwork for a rebound.
1. BOLSTER YOUR BRAND IMAGE
In a competitive sector such as real estate, working on your brand image is vital because it reflects your company’s professionalism. The challenge is to stand out from the rest. Besides visual elements, such as your logo or corporate colours, your brand image encompasses your overall approach to communication. This includes the tone you adopt, the types of content that you share and the contact points that the company maintains with stakeholders, be they customers, partners or investors. By honing key messages and angles, your company can control the narrative surrounding it and make an impression.
2. SHARE YOUR VALUES AND COMMITMENTS
Right now, the real estate sector accounts for over 25% of greenhouse gases in developed countries, 37% of energy consumption and 40% of waste produced.
As rulemaking advances and buyers show more interest in green property, the sector needs to do better and communicate about key initiatives and projects.
Companies that do so can position themselves as leaders on future themes. There are certainly lots of topics to discuss, from net-zero construction to biosourced and low-carbon materials, development of green spaces, rethinking usages, “third places” and more. The real estate sector also has a pivotal role to play in social ties and diversity, by adapting housing to meet the needs of reduced-mobility and/or elderly people.
3. HIGHLIGHT THE COLLECTIVE
From agencies and promoters to builders, craftspeople and architects, stakeholders in the real estate sector span a broad spectrum. Hence the need to stress the collective aspect, if you want to bring these different audiences together and build a common stance. The sector needs to put a human face on its communications. Spotlighting your own people is a significant way to build trust and credibility. From video reports to articles, testimonials and employee advocacy, there are lots of formats and tools to showcase the human expertise behind companies in the sector.
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WHAT ARE YOUR GOALS?
The real estate sector is a mainstay of the economy. The breadth of participants, ranging from property managers to investors and promoters, requires tailored and targeted communication.
FORMATS THAT MEET YOUR NEEDS
Each quarter, three content areas to bring your stakeholders together and keep them informed:
- Sector analysis
- Success story
- Infographic that conveys your key messages in an appealing format
This type of content will keep your customers and prospects in the loop and raise your profile. Have your employees speak, to put a human face on what you do. Stand out in a competitive sector by leading the conversation on future themes, such as frugal and local living, green cities and more.
OUR SUCCESS STORIES IN YOUR SECTOR
Get support from our real estate sector communication experts
Our editorial managers have in-depth knowledge of the industry and work with specialised journalists to create your content, from stories covering the latest real estate news to hot trends and project reviews. We work with more than 300 French and international companies, helping them to tackle all their content-related questions.
JOURNALISM IN OUR DNA
We produce informative, reliable, properly documented content. A dedicated editorial manager works with you day-to-day, steering content production and suggesting topics, angles, formats and interviewees.
SECTOR EXPERTISE
Our detailed understanding of our customers’ business challenges stems from ongoing inhouse training and our network of specialised and multilingual journalists and writers.
INNOVATIVE FORMATS
Always on the lookout for new developments in media and communication, we offer leading-edge audio, multimedia, editorial and other formats to boost your content strategy and tap into the latest editorial trends.
FAIR, TRANSPARENT PRICING
We believe that the quality of our content and service depend in the long run on transparent pricing for all of our customers and partners. That means charging everyone the same prices – not specific rates for different customers – and paying our writers and journalists fairly.
