Our solution for Seven2

Seven2 is Europe’s leading private equity firm. It is an independent investment company, 100% owned by its partners. The firm specialises in financing SMEs and mid-caps in France and continental Europe. Seven2 invests in high-potential companies in four specialist sectors: Tech&Telecom, Consumer, Healthcare and Services.

CHALLENGE & APPROACH

Seven2’s primary objective was to promote the companies in its portfolio. They were seeking expert content to highlight their investment choices. The second objective was to highlight the main drivers of value creation on which the fund relies: build-ups, international expansion, digitalisation and ESG.

Through the production of this content, Seven2 aimed to identify the major trends in its four main sectors of activity. This demand required a deep understanding of the sectors and the ability to innovate in order to develop original formats.

CONTENT PRODUCTION

We have met these challenges head-on with a series of innovative content solutions.

Over a four-year period, we developed and maintained “Apax Talks”, where Seven2 shared thematic dossiers on its major news. The medium was available in French, English and Italian. To feed the system, we developed in-depth articles, video formats, motion designs and infographics. As with all our digital media, each issue of Apax Talks was relayed on social networks via a dedicated distribution plan.

We are pleased to continue our support of Seven2 in the writing, graphic design and distribution of their CSR communication materials.

THE RESULTS

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