Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
Our solution for L’Oréal
L’Oréal group is the world’s leading cosmetics group, with a presence in over 150 countries, 36 brands and more than 86,000 employees.
Challenge & approach
In 2019, we were approached by the L’Oréal group to help them revamp their website. Our team was tasked with restructuring the site, writing engaging content and driving traffic.
Our team was responsible for ensuring overall coherence in the site structure and editorial tone, which were tailored to the specific needs of various target audiences: B2C customers, journalists, sector experts, current and future employees, NGOs, investors, etc.
The Group’s cutting-edge approach was also reflected in the choice of editorial content, with stories available directly on the site in addition to feature articles.
Finally, to enhance cross-functionality between the Group’s diverse core businesses, we have created content by theme, in alignment with L’Oréal’s strong commitments (societal, environmental and product).
Content production
In order to meet these challenges, we have produced a wide range of content and covered as many subjects, sectors, industries and issues as possible.
Editorial Content
Brand Book
