CREATING CONTENT FOR CONSULTANTS

We produce expert content for the consulting (strategy, management, digital transition, etc.) and audit sector. Our value added content will allow you to tackle key issues, tell customers and prospects about your know-how and expertise, generate qualified leads and build up your reputation.

COMMUNICATION CHALLENGES FACING CONSULTING FIRMS

Consulting firms are experiencing a new period of growth driven by two major shifts among their corporate clientèle: acceleration of the digital transition and the rising importance of corporate social responsibility (CSR) themes. The challenge is clear: consultants need to stand out from the crowd and affirm their credentials in these areas.

1. BOOST YOUR NAME AND IMPROVE YOUR REPUTATION

A good reputation is essential if consultants want to attract and retain clients. It’s also critical to recruitment, as firms battle for talent. Many consultants are working creatively with social media to raise their profile and step up their digital presence. They are exploring the possibilities opened up by different editorial formats, such as opinion pieces, podcasts, videos and newsletters, to create trusted relationships with their audiences.

2. SHOWCASE YOUR EXPERTISE IN KEY AREAS

• Environmental and social commitment

In the face of the environmental challenges of our time, sustainability and CSR issues more generally have become a central communication theme for consultants. The proliferation of “CSR experts” has increased the need for consulting firms to provide reliable, clear and properly backed up content covering their methodologies and unique points of difference.

• Digital and sector expertise

Topics from artificial intelligence to robotics and blockchain technology are transforming value chains and forcing a rethink of how consultants work with clients. While customers now need to make sure they have data scientists, UX designers, SEO experts and brand managers on their payroll, so do consulting firms if they are to offer a 360° service.

• Employer brand

Consulting firms are focusing squarely on clients and prospects as they seek to establish their expert credentials through different types of content. However, in a tight recruitment market and amid a battle for talent, this same content is also aimed at high flyer candidates who might be thinking of joining the firm. Through their content, consultancies need to highlight everything the firm is doing for the benefit of potential applicants and existing employees.

3. SHOW THAT WHAT YOU OFFER IS UNIQUE

With investment funds acquiring ownership stakes in some consultancies and other firms going public, the consultancy ecosystem is experiencing real upheaval. By talking proactively about topical and sector issues and showing how your solutions meet market needs, you can stand out from the crowd. Competition with the big audit firms and other major communication groups is mounting all the time. Doing a better job of explaining the breadth and depth of your solutions needs to be a top priority. Showcasing your expertise in niche areas is a way to build customer loyalty and bolster your market position.

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WHAT ARE YOUR GOALS?

Leveraging our expertise in producing value added content, we help you to meet your goals:

• Build expert content in your preferred themes
• Strengthen your employer brand and corporate culture
• Affirm your CSR expertise
• Make your solutions easier to understand and customise them to different audiences (senior executives, private equity, etc.)
• Grow your LinkedIn presence and investigate other social media channels

Example of an editorial programme

By creating content such as expert analyses, you can show your command of the business and sector challenges facing your clients.

Grow your employer brand and strengthen your corporate culture

• An editorial overhaul of your values tailored to recruitment websites such as Welcome to the Jungle and Indeed.
• Video interviews with your team members to put a human face on your firm.

Raise your profile

• A series of podcasts to widen your audience by taking a quirky look at a sector, area of expertise or event.
• Snack content specially crafted for your social media channels.
• Content / web pages rewrite with SEO enhancement.

Bolster your expertise

• Sector analyses that cater to your different client categories.
• Case studies / success stories illustrating the benefits of your support.
• Articles offering insights into your views on recent business and management developments, from the agile organisation and D&I, to inflation, engineering, digitalisation and leadership.
• White papers / e-books to broach key themes proactively and consolidate your expert positioning by demonstrating thought leadership.

Get support from our communication experts

The Editorialist is a leading editorial company specialising in the production of value-added content to inform the strategic audiences of consultancies, including clients, prospects, investors, teams, etc. We work with more than 300 French and international companies, helping them to tackle all their content-related questions. Our editorial team has in-depth knowledge of the issues faced by consulting firms.