Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
CREATING CONTENT FOR THE BANKING SECTOR
Over 30 banking firms have already turned to us to handle their content production needs.
In banking, effective communication strengthens ties to customers, stakeholders (board, investors, etc.) and staff. Before the Covid-19 crisis, bank communications were heavily based on face-to-face interactions between advisors and customers. The pandemic accelerated a deep trend, shifting the paradigm for the whole sector as communication challenges went digital.
COMMUNICATION CHALLENGES IN THE BANKING SECTOR
1. HELP YOUR SOLUTIONS TO BE BETTER UNDERSTOOD
Banking products are often complex and may be hard to grasp. Make sure that all communication around your products is as detailed and clear as possible. Tackle customer concerns or questions through short-format educational content. This will position your bank as more open to communication, while helping to solve any issues that your customers may be facing.
2. BUILD A TRUSTED IMAGE
By communicating about your values and commitments, the aim is to rebuild trust with your users.
Put a human face on your subsidiary or group and create a sense of closeness by involving employees and partners in your content. Your customers still want to work with trusted experts. Whether via website content or a video on your social media platforms, think about regularly showcasing the human side in your communications.
3. ACCELERATE YOUR DIGITAL TRANSFORMATION
According to a survey by Accenture, just 12% of banks are fully committed to digital transformation, while 38% are in the midst of transformation.
While neobanks may have opened up a lead, there is still time for conventional banks to make the transition to digital. SEO content can help boost traffic, coupled with snack content to increase social media engagement.
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WHAT ARE YOUR GOALS?
Leveraging our expertise in producing content for the banking sector, we help you to meet your goals:
- Create educational content to explain your products and services
- Grow your social media presence
- Share your pivotal role in the energy transition and in the changes talking place in society
OUR SUCCESS STORIES IN YOUR SECTOR
Get support from our banking communication experts
Producing content for the banking sector requires real expertise in the ecosystem and an in-depth understanding of the associated business challenges.
Our editorial managers have a thorough command of the big issues in banking sector and work with specialised journalists to provide the right level of detail when dealing with complex questions.
We work with more than 300 French and international companies, helping them to tackle all their content-related questions. Our editorial team has an in-depth understanding of the challenges facing the banking sector.
JOURNALISM IN OUR DNA
We produce informative, reliable, properly documented content. A dedicated editorial manager works with you day-to-day, steering content production and suggesting topics, angles, formats and interviewees.
SECTOR EXPERTISE
Our detailed understanding of our customers’ business challenges stems from ongoing inhouse training and our network of specialised and multilingual journalists and writers.
INNOVATIVE FORMATS
Always on the lookout for new developments in media and communication, we offer leading-edge audio, multimedia, editorial and other formats to boost your content strategy and tap into the latest editorial trends.
FAIR, TRANSPARENT PRICING
We believe that the quality of our content and service depend in the long run on transparent pricing for all of our customers and partners. That means charging everyone the same prices – not specific rates for different customers – and paying our writers and journalists fairly.
