Our blog

Our editorial experts analyse the major trends in the content market for you, providing you with practical advice, use cases and our latest research notes to help you better understand the expectations of your audiences and ensure the success of all your editorial projects.

Our solution for Tessi

Tessi is a major European player in Business Process Services (BPS), supporting its customers every day in their digital transformation.…

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Our solution for Lefebvre Dalloz

Lefebvre Dalloz offers over 400 training courses in a range of specialisms, including business law, banking, taxation, property, real estate,…

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Discover the Allianz Trade content marketing strategy

Every year, Allianz Trade builds a content strategy designed to meet marketing challenges, inform customers and prospects, and provide tools…

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The CSR report: a tool to drive engagement and showcase impacts

For the second year running, private equity fund Ergon Capital has published a corporate social responsibility (CSR) report covering strategies…

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Secrets to a successful content marketing strategy

A good content marketing strategy is essential to winning new customers and building loyalty among your existing clientèle. It will…

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Expert content: showcasing premium healthcare services

Through its blog, entitled Life, the Emera group, a private provider of senior accommodation and support, publishes information every month…

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White Papers: enhancing your professional expertise

A vital cog in BtoB communication, white papers are the ideal way to inform your ecosystem about your convictions, expertise…

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Helping law firms meet the challenge of content creation

The time when press coverage was the only way for lawyers to boost their reputation is long gone. Thankfully, things…

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Talking about the real Siemens: the challenge of Siemens Stories

To showcase Siemens’ value proposition in France and to simplify and talk in plain language about the revolution in new…

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