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Our editorial experts analyse the major trends in the content market for you, providing you with practical advice, use cases and our latest research notes to help you better understand the expectations of your audiences and ensure the success of all your editorial projects.

B2B marketing (8) B2C Content (7) Employer brand (2) ESG Narratives (2) Financial community (1) Reputation (5)

Thought leadership & blog: showcasing expertise

To share its know-how and spread the word about all aspects of its activities, the Tessi Group, a European leader…

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Consulting firms: leveraging editorial drivers to meet business challenges

How do you show that you are great at what you do? Spreading the word about your expertise, selling and…

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Boosting engagement: how newsletters build strong bond with your audience

Newsletters continue to be a fantastic way to get information to your audiences. You can use them to connect regularly…

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Digital services: choosing content to boost your employer brand

ccording to Syntec, a french union representing firms in the engineering, digital technology, consulting, events management and vocational training sectors,…

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