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The Editorialist is an editorial leader, specialising in the production of high value-added content.
Our blog
Our editorial experts analyse the major trends in the content market for you, providing you with practical advice, use cases and our latest research notes to help you better understand the expectations of your audiences and ensure the success of all your editorial projects.
Secrets to a successful content marketing strategy
A good content marketing strategy is essential to winning new customers and building loyalty among your existing clientèle. It will…
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Expert content: showcasing premium healthcare services
Through its blog, entitled Life, the Emera group, a private provider of senior accommodation and support, publishes information every month…
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White Papers: enhancing your professional expertise
A vital cog in BtoB communication, white papers are the ideal way to inform your ecosystem about your convictions, expertise…
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Helping law firms meet the challenge of content creation
The time when press coverage was the only way for lawyers to boost their reputation is long gone. Thankfully, things…
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Talking about the real Siemens: the challenge of Siemens Stories
To showcase Siemens’ value proposition in France and to simplify and talk in plain language about the revolution in new…
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Thought leadership & blog: showcasing expertise
To share its know-how and spread the word about all aspects of its activities, the Tessi Group, a European leader…
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Consulting firms: leveraging editorial drivers to meet business challenges
How do you show that you are great at what you do? Spreading the word about your expertise, selling and…
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