Find out how The Editorialist can support you, no matter what sector you work in.
We develop editorial content that truly meets your objectives.
The Editorialist is an editorial leader, specialising in the production of high value-added content.
Newsletters
A vital tool for connecting with audiences, your newsletters will contribute, on average, 20% of the traffic to your blog or media website*.
Newsletters are a wonderful way to connect regularly with your community. Packed with all sorts of content, from thematic issues and feature articles to white papers and news stories, newsletters are a useful and practical channel through which to get communications to clients, prospects, team members and partners. One great option is to organise and share content from your website or blog.
If you’re dealing with the B2B segment, the goal is not to sell, but to offer content that your clients, prospects and partners will find useful. You can also share the latest news from your company, such as a major customer event, or showcase your expertise through interviews with experts or stories about new solutions.
With more people than ever working from home, newsletters are increasingly being used for in-house communication as well. A weekly or monthly letter can get important information out to all the members of a team or company. It will also foster team spirit and social capital, which play a critical role in promoting a thriving company culture, including in non-face-to-face settings.
Our editorial and digital experts will help in every stage of creating your newsletter, suggesting themes to cover and creating three content items for each letter (articles and/or infographics). We will handle graphic design based on our proprietary templates, send the newsletter out to your contacts and take care of reporting.
*average for all media sites published by The Editorialist, observed in 2022
Starting at
par newsletter
Why?
Drive your relationship with internal and external audiences
Generate traffic on your media website or blog
Create a lasting communication channel with your audiences.
Tip from our editorial expert:
Newsletters are a fantastic way to provide information to your audiences. Standing out from the crowd is so important, and your newsletter needs to provide real added value to your communities.
What we include
Editorial guidance
Dedicated editorial expert- Editorial committee
- Suggestion of angles and calls to action
Production
- Writer/journalist specialised in your sector
- Design and writing of three content items: articles and/or infographics
- Graphic design based on The Editorialist's templates
- Delivery in pdf format
- Online editorial calendar
- One language: FR or ENG
- Length: One expert article up t o 800 words, a short article up to 500 words, and one infographic highlighting up to three key figures.
Optional extras
Distribution to your contact list- Report on readership figures and top - performing content
- Delivery of newsletter source file
What we promise
A simple system
• Your editorial manager handles content production from start to finish
• You can access your online editorial calendar whenever you want
A quality commitment
• We proactively suggest angles, topics and outside speakers
• SEO: we integrate your appropriate keywords
• We conduct spell checking and ensure that plagiarism and duplicate content are prevented
Reliable and responsive service
• Communication and journalism experts who know your sector and the expectations of your audiences
• Editorial advisors who are only a call away and who will guide you to the solution that best meets your needs
• We will give you an answer within the day; average turnaround time for an in-depth article is five business days
Fair pricing
• A single pricing structure for all customers ensures a fair price for you and for our journalists
• Policy of unlimited back-and-forth conversations: no hidden fees
Request a quote
Our latest articles
Our teams analyse today's broad editorial trends for you.
Ready to Work With Us?
FRAMING WORKSHOP
A framing workshop is organised with the editorial team to discuss topics, spokespersons, activities you want to highlight, and the editorial tone.EDITORIAL COMMITTEE
A monthly editorial committee: each month proposals for themes, angles, speakers and editorial formats consistent with the editorial strategy defined together. You will find all the content offered and the delivery dates on your online editorial calendar.CONTENT PRODUCTION
Content production: a two-person team made up of a journalist specialised in your area and an editorial manager who produces and edits content while ensuring overall consistency. We also send you a monthly or quarterly tracking report so that you monitor content performance and get the best out of your programme.